What is a Google
Search Ad Campaign?
How much did you spend on your last print ad?
HOW MANY PEOPLE SAW YOUR AD?
Chances are, you have no idea what that ad did for you.
Google Search Advertising Campaigns are used to promote your business at the exact moment that customers are searching for what you have! Basic search campaigns are made up of ad groups, keywords, and text ads. See campaign structure example. These ads link to your website landing pages. The advertisements are Text-Based ads that appear next to Google search results when people look for products and services that you offer...
Best part? You only pay when people click to visit your website or call your business. What's better than that, you know exactly how much you paid for each ad click, and how many people saw that ad.
So, what does a campaign "look like"?
TO LOCK IN YOUR DISCOUNT!
Here's how it works...
1. RESEARCH, BUILD & CREATE
We start by identifying key business "goals." Each goal becomes a campaign. We make sure that your goals align with your landing page content so that users have a pleasant experience! Goals can include local branding campaigns to gain awareness, sale promotions, increasing email list subscribers & more.
2. TARGETING STRATEGY & SET-UP
We set the targeting of your new ads using specific keywords or phrases that people might use to find you. We can also target by interests, online behavior (like business industry or shopping habits,) and demographics including age, gender, location, and proximity. We can get really creative.
3. CHOOSE YOUR BUDGET:
You’ll choose a daily budget that works for you, and then we’ll launch your ads! If you're not sure what you should be spending on Digital Advertising or PPC, we'll be happy to provide a recommendation based on your industry and local market. Digital Ad budgets are typically based on a daily spend amount, which can vary by +/- 20%.
Here is the best thing about Google Adwords: Your results are completely trackable! Rather than throwing $2500 per month into Print Advertising, reduce the Print Ad size and try spending just $500 of that money on Google Adwords. Once you see how much money you've been leaving on the table, you'll be bummed... but hey, now you know! Nine times out of ten, We see clients increase their Adwords budget after 60 Days because of the results it's producing for their business.
4. CAMPAIGN MAINTENANCE & OPTIMIZATION:
Playing “set it and forget it” with your Google Ad campaign is never a good idea. Analyze your account 3-4x weekly to optimize your keywords, update your ads, check your bids and budget, landing pages and more. Account maintenance is key for success! If you're not interested in managing the ads yourself, we're glad to offer you our Google Adwords account management services.
To learn more about Google Search Advertising, Dynamic Search Advertising, Display Advertising & Remarketing, contact us today!
WE ALSO SPECIALIZE IN...
- Mobile Responsive Website Design
Lead Collection Landing Pages
Custom Web Forms
Search Engine Marketing [SEM]
Search Engine Optimization [SEO]
Contact Relationship Management (CRM)
THE LATEST PROJECT LAUNCH
PETER S. TURELLO LLC
CONSTRUCTION & LANDSCAPING
New London, CT
WHAT WE DID...
Full Website Overhaul.
Custom Lead Forms.
Custom Job Applications.
Multiple Photo Galleries.
Integrated CRM System.