Business Marketing & Consulting Services.

Founded by Business Owners, for Business Owners.

We founded The Apex Group in order to help other business owners like ourselves. We've both experienced situations where we didn't have the staff or the resources to accomplish what needed to get done. We came up with our team of trusted professionals and established a process that makes business management and marketing much easier on the business owner, saving them both time and money. When something is beyond their capability- or they simply don't want to deal with it, they call us! 


We like to think of ourselves as your dedicated team tech-savvy, business-minded solutions experts!



Ally Penrose
Digital Marketing Specialist
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Ally (Payette) Penrose is a Digital Marketing & Advertising specialist with over a decade of experience in her field. Originally from NY, she moved to CT in 2015 and now resides in the small shoreline town of Waterford. She loves working with other Entrepreneurs, Small Business Owners, and Investors, teaching them how to make educated marketing investments in today's tech-heavy business world. She takes a hands-on approach with her clients to provide creative and strategic business and marketing solutions.
Throughout college, Ally focused her studies on Design, Photography & Business Management. During that time, she accepted an Account Management Position at an Advertising Agency in New York. This sparked her passion for Digital Marketing. During her time at the Ad Agency, she obtained her certifications in Google Adwords & Analytics, working directly with Google Staff and Partners. That experience provided a crash course on every aspect of the internet, and how to make it work in her favor. 
When Ally's not working, she spends as much time as possible traveling and photographing the great outdoors. She also holds her Connecticut Real Estate license and a passion for antique architecture, art, and interior design. 
Joseph Penrose
Business Management Consultant 
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Joe Penrose III was born and raised in Ledyard, CT (Go Colonels!) After graduating Ledyard High School in 2000 as a scholar-athlete, he received his Bachelor’s degree from Eastern CT State University where he studied Business Administration with focuses in Management & Marketing.
In 2006 Joe took a role as a Loan Originator at Dreamhouse Mortgage, a national lending institution, where he discovered a passion for the Real Estate industry. After the 2008 mortgage crisis, Joe and his colleague knew it was time for a change. In 2009, they opened their first of what would be thirteen Anytime Fitness franchises throughout Northeast Region. As one of the youngest multi-club owners in the franchise’s history, Joe has been recognized locally and internationally for his achievements including the was the Southern RI 40 under 40 award. 
In August of 2017, Joe decided that it was time to start his next chapter. He and his partner sold their Anytime Fitness clubs for top value and he quickly learned that building a strong, profitable business is what he does best. Thus, Joe & Ally founded The Apex Group; a team of experienced Business Consultants and Marketing Experts. "We're in the business of all things business."


"I have worked with Apex to design a business website. They were able to start me with the basics and helped me build it up it as the company grew. Yes, Apex helped me with the growing! I have gone from knowing very little about digital marketing to being "some what savvy". Apex allows you to learn what you want or to just let the experts handle what you need. I would recommend Apex for whether you are looking for a smaller project or a large scale project. They are very efficient, professional and knowledgeable about what they do."

Shelita Petersen, Academy of Professional Education, Niantic CT

© 2018 | The Apex Group

Waterford, CT