Business Marketing & Consulting Services.
Founded by Business Owners, for Business Owners.
We founded The Apex Group in order to help other business owners like ourselves. We've both experienced situations where we didn't have the staff or the resources to accomplish what needed to get done. We came up with our team of trusted professionals and established a process that makes business management and marketing much easier on the business owner, saving them both time and money. When something is beyond their capability- or they simply don't want to deal with it, they call us!
We like to think of ourselves as your dedicated team tech-savvy, business-minded solutions experts!
ABOUT THE FOUNDERS

Ally (Payette) Penrose is a Digital Marketing & Advertising specialist with over a decade of experience in her field. Originally from NY, she moved to CT in 2015 and now resides in the small shoreline town of Waterford. She loves working with other Entrepreneurs, Small Business Owners, and Investors, teaching them how to make educated marketing investments in today's tech-heavy business world. She takes a hands-on approach with her clients to provide creative and strategic business and marketing solutions.
Throughout college, Ally focused her studies on Design, Photography & Business Management. During that time, she accepted an Account Management Position at an Advertising Agency in New York. This sparked her passion for Digital Marketing. During her time at the Ad Agency, she obtained her certifications in Google Adwords & Analytics, working directly with Google Staff and Partners. That experience provided a crash course on every aspect of the internet, and how to make it work in her favor.
When Ally's not working, she spends as much time as possible traveling and photographing the great outdoors. She also holds her Connecticut Real Estate license and a passion for antique architecture, art, and interior design.
